Social Media for Australian Career Practitioners: Social Media for Career Practitioners: CDAA Professional Development Activity

http://www.cdaa.org.au/event/social-media-career-practitioners

Attention: Career Practitioners, Career Counsellors, Career Coaches & Career Teachers

Social Media Webinars for Career Practitioners: CDAA Professional Development Activity

Wednesday 7th July 2010 at 10.00 am AEST
Wednesday 14th July 2010 at 10.00 am AEST
Wednesday 21st July at 10.00 am AEST

Bonus Q&A Call: Wednesday 28th July at 10.00 am AEST

Are you ready to take the confusion and chaos out of social media so you can help your clients tap into the hidden job and harness the power of social media?

It’s a well-known fact – people are more likely to recommend (or hire) people they like and trust. You’re probably teaching your clients about the benefits of face-to-face networking however, are you also teaching them about how social networking can help them connect and build solid, influential relationships while tap into the hidden job market?

Did you know that recruiters are increasingly using social media technologies within their hiring process and can make a decision to hire or not hire depending on what they find out about a candidate online? In fact 83% of recruiters used search engines to research candidates and 43% admitted to eliminating a candidate because of what they found. [Execunet, 2007]

To people who don’t know you yet – you are your Google results. What will Google say about your client?

Whether you are a ‘newbie’ who has yet to dip your toe into the pool of online social networking or a ‘dabbler’ who has been using various tools infrequently (however doesn’t really know how to leverage the power of this technology) our upcoming webinar series will show you how you can help your clients define, create and maintain a powerful message that attracts and continues to communicate ‘hire me’ to their target audience.

If your client can’t be found online – they won’t be found!

Virtual 3-part Webinar (with a bonus Q&A Call): Show your clients how to build their personal brand, their connections while tap into the hidden job market more effectively, and in less time with Social Networking

This 6 hour PD will provide you with practical tips and strategies outlining:

What Social Networking is, and why it’s vital for individuals (whether they are actively job seeking or not) to have a professional online profile.

The benefits of using social media and why your client could be missing out on numerous opportunities if they’re not actively building their network and online presence.

How your client can avoid destroying their reputation by sending out a message that is not ‘on brand’.

Find out how your client can avoid digital dirt and what they can do to eliminate negative information that has been posted about them online.

Where and how to continue building their social media ‘tribe’ who are genuinely interested in what they have to say.

Leveraging ‘The Power Trio’ in your Social Media Strategies and why these three social media platforms are integral in building their brand.

Creating their strategic Social Media/Communications Plan: - Introduction to: defining you, your brand, and your message – build a powerful, attention-grabbing personal brand - Identifying, finding and building your tribe - How to turn your tribe into ambassadors and even employers - Mapping out your communications schedule - Avoiding social networking overwhelm & burnout through harnessing the power of key automation tools

Here’s what you get:

3 (90 minute) Training Webinars: covering all the information you need to know to begin building a powerful brand and social networking communications plan

PDF of worksheets and tip lists: download these before the webinar so that you can follow along

1 Bonus (90 minute) Q&A Call: get all your questions answered live on the call. Can’t make it live? No problem: simply send your question to:

socialmediaqtn@careersuccessradio.com

Recordings of all webinars/calls: so that you can view them again in your own time.

Wednesday 7th July 2010 at 10.00 am AEST
Wednesday 14th July 2010 at 10.00 am AEST
Wednesday 21st July at 10.00 am AEST

Bonus Q&A Call: Wednesday 28th July at 10.00 am AEST

Can’t make any of these times live? That’s fine! All webinars are recorded so you can access all of the content, exercises and other material at any time to suit your schedule. That’s the benefit of a webinar – you don’t have to attend live AND you get to view the material over and over again.

http://www.cdaa.org.au/event/social-media-career-practitioners